Search Marketing — A Short Course

One of the defining aspects of Springboard's approach to course creation is its emphasis on curation. The emphasis is placed on handpicking the most relevant and cutting-edge resources to supplement the original content.

Therefore, I was keenly aware of the importance of striking a balance between curation and creation. I wanted to ensure that the course was not just informative, but also engaging and interactive. To achieve this, I integrated impactful projects and regular information checks, providing learners with opportunities to apply what they had learned in real-world scenarios. These projects served as the cornerstone of the course, enabling students to hone their skills and build a robust portfolio that would set them apart in the competitive field of search marketing.

In the design phase of the course, I did my research on the learner, creating this learner persona to share with Springboard's sales team.

Audience

Digital Marketing Professionals looking to upskill

Tools

Canva

ChatGPT

Camtasia

Articulate Rise